The Art of Staging

Selling a home is no small feat. It requires meticulous planning, attention to detail, and a strategic approach to attract potential buyers. While many homeowners focus primarily on repairs and renovations, one aspect that often gets overlooked is the art of staging. Read below to learn a few tips we've learned about luxury staging.

Tip #1

Staging is Not Decorating

Decorating is an expression of personal style, whereas home staging is an artful presentation that appeals to the sensibilities of a wide range of potential buyers. It's important to note that staging surpasses mere decoration, as it seeks to appeal to varied tastes and lifestyles.

Neutral tones help potential buyers envision their own furniture and belongings in the space. Introduce pops of color and texture through accessories, artwork, or accent pieces to add visual interest.

Tip #2

Focus on Appealing Features

One of the benefits of home staging is the ability to accentuate the most desirable features of a property and create a compelling narrative that resonates with potential buyers as shown in this breakfast room. 

Identify the focal points in the room, such as a fireplace, large windows, or a prominent architectural feature. Arrange the furniture around these focal points to create a balanced and visually appealing layout. This minimal and natural staging allows the steel and glass windows to be the focal point of the image and allows buyers to imagine their lives in the space.

Tip #3

Remember Scale

Achieving the perfect balance of furnishings is essential in creating a welcoming and desirable space. Careful consideration should be given to the size and scale of the furniture to ensure that it complements the room and does not overpower it. Overcrowding a room with too many pieces can make spaces feel cramped and small, while insufficient or undersized furniture can leave the area feeling uninviting and cold.

Furniture pieces should also have a proportional relationship with each other. Avoid extreme size differences between furniture items, as it can create an awkward and unbalanced feel. Consider the overall visual weight and ensure that the furniture pieces complement each other.

Tip #4

Consider Your Target Market

Consider the potential buyers and tailor the staging accordingly. If your home is located in a family-friendly neighborhood which is known for its great schools, showcase family-oriented spaces like playrooms or home offices. If the property is marketed toward more affluent individuals, highlight amenities like wine cellars, home theaters, or spa-like bathrooms.

Always remember that the ultimate goal of staging is to create an emotional connection with potential buyers.  Consider the lifestyle that the home represents and craft a story around it through the furniture and accessories. 

Tip #5

Evoke an Aspirational Lifestyle

Incorporate upscale accessories, such as decorative pillows, rugs, artwork, and fresh flowers, to add elegance and luxury to the space. Pay attention to small details, like high-quality bedding, towels, and table settings, to create a lavish atmosphere

Create curated vignettes throughout the property that showcase an aspirational lifestyle. Arrange coffee table books, designer accessories, and upscale table centerpieces. Stage home offices with elegant desks and sophisticated stationery. Style bedrooms with luxurious bedding, decorative pillows, and stylish nightstands. These styled vignettes give buyers a glimpse into the aspirational lifestyle that they could have in the space.